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Hi There
Hi! I’m Annunciata Giovanna, but you can call me Nancy Joanna. I’m the creator behind Concrete Collection, where I design and handcraft all my jewellery pieces from start to finish. I began this journey in July 2016 because I wanted to create something unique and timeless—something different from fast fashion. What started as a concrete jewellery collection has since expanded into a beautiful range that now includes leather, wood, metals, my Nancy Joanna perfume line, and even a handbag collection. And trust me, there’s so much more to come!
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The Journey & The Team
In 2023, my husband joined the business full-time as Managing Director, taking on all the behind-the-scenes work (the stuff I’m not so great at!), so I can focus on what I love—creating. It’s been such an exciting chapter, and I’m grateful for the support I’ve received from all of you, as it truly keeps me inspired.
I’m happily married with two wonderful children, aged 24 and 20. When I’m not in the studio, you’ll usually find me enjoying the beach and soaking up the beautiful new lifestyle on the Sunshine Coast—it’s the perfect escape and a refreshing change from work. Thank you for being a part of this journey. I’m so excited to share more with you!
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